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JUUL and Vaping

Do you or your teen vape? You may have legal options for recovering compensation for addiction, lung diseases, and other medical conditions. Call us today for a free case evaluation.

Man Vaping

Teen Marketing

Many suits against e-cigarette manufacturers allege that they intentionally market their products to young people. E-cigarette makers created products with fun and fruity flavors that are in no way analogous to traditional cigarettes. It is unlikely that flavors like “fruit medley, mango, cool mint, cucumber, and crème,” were intended to target adult cigarette smokers. Instead, these flavors made nicotine more accessible to younger people who didn’t already smoke. In 2009 the FDA banned tobacco companies from selling these flavors, but by then the damage was done. JUUL also specifically markets its device as easily concealable, sleek, and without a noticeable odor—all traits that lend toward evading notice. Many plaintiffs are alleging that vaping devices were specifically designed to make it less likely for underage users to be caught by their parents, teachers, and other supervisors.

Wrongful Addiction

Younger individuals may also have a claim that promotion efforts inappropriately targeted certain age groups. According to the US Centers for Disease Control and Prevention (CDC), all JUUL products dispense a level of nicotine much higher than normal. One JUUL pod contains as much addictive and damaging nicotine as 20 cigarettes. The health implications can be devastating, especially for teens and young adults—the key demographic that JUUL and other e-cigarette companies appear to target.

Man Vaping

Vaping Injuries

E-cigarettes and vaporizers like JUUL deliver far more nicotine than cigarettes, which increases the health risks rather than mitigate them.

Some of the many negative health effects of nicotine include:

  • Lung, pancreatic, and breast cancer

  • Respiratory problems

  • Kidney disease

  • Coronary artery disease

  • Emphysema

  • Gastroesophageal reflux disease (GERD)

  • Reproductive issues

  • Macular degeneration (cataracts and vision loss)

  • Addiction

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